The company i work (Berrys) for is a "people" business. We don't manufacture or distribute goods, we just sell our time. Specifically, Berrys are property and business consultants, but that encompasses a pretty wide range of services, to individuals, other businesses, and the public sector.
Because of this, we need to engage and communicate with our exisitng and potential clients, using whatever format, tool, or technology possible. We're looking quite hard at twitter and the other social media and networks, and because of this, we've just acquired a bunch of iphones to trial with a few key staff to see how we can make the best use of the various technologies. The plan is to initially simply use mobile email (set up with exchange was a breeze), twitter, and audioboo to kick things off, then moving on to other platforms and technologies.
I'm also very interested to see what use our surveyors can make of the apps and tools based around GPS and mapping. A lot of our work is related to property and land, so to be able to use mapping and surveying tools on an iphone, while on-site, is potentially a great boost to productivity. We're even looking at developing our own property app for the iphone.
My only concern so far is the lack of centralised management of the handset fleet, but if using iphones is good for business, I'll just have to put up with that.
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